COOL CANINE BEAT THE HEAT EVENT

Heat Stress Awareness Yappy Hour to Benefit spcaLA

Date: Wednesday, August 1, 2007
Time: 4:30 p.m. to 6:30 p.m.
Location: PETCO, 508 N. Doheny, West Hollywood, CA

Join spcaLA and Dolce Vita Pets for this fun and educational event at the West Hollywood PETCO.

L.A. dogs and their owners are invited to the first Cool Canine Beat the Heat event to battle the Dog Days of Summer along with heat stroke and stress in pets. Dolce Vita is launching the new ColdHeat Pet Index, a personalized pet calculator, which gives owners an online resource to check their pets' likelihood for heat stress or stroke on any given day throughout the country. By simply plugging in your zip code, as well as some personalized information about your animal such as breed and age, the ColdHeat Pet Index will provide the level of danger for your pet and some possible solutions to keep them out of danger. Owners will learn about the latest "keeping cool tools" and their dogs will get a variety of "cool" treats, including:

Dog Wellness - Learn how to use the ColdHeat PetIndex while your dog lounges in the chilled Dolce Vita DuoTemp pet beds.

Doggie Salon - “Hot” summer cuts and Pooch Pet-icures.

Doggie Café – Cool treats for dogs and their owners.

The event will benefit spcaLA and Dolce Vita will be donating a portion of the proceeds from the sale of its DuoTemp pet bed throughout August to spcaLA.